Apple vs. Samsung: A Clash of the Titans

Apple Inc. and Samsung Electronics Co., both hugely influential Fortune 500 global technology corporations, have been in an ongoing battle for dominance of the electronics market. The two companies have combined for more than half of the smartphones sold in the world since 2012. The competition has been intense, with countless lawsuits and litigation having been file. This ongoing litigation between Apple and Samsung for mobile devices in particular has become known as the “smartphone patent wars.”

By 2011, Apple and Samsung had 19 ongoing lawsuits in 9 different countries, which extended to 10 countries just several months later. By 2012 that number had grown to 50 lawsuits around the world accounting for billions of dollars in total damages claimed. Apple won some rulings in its favor in the U.S. while Samsung won some rulings in South Korea, Japan, and the UK.Overall, Apple tends to command very high customer loyalty.

One of their biggest current strategies is in striking a deal with China Mobile. If this is to succeed, this will open up the Chinese market of over 20 million China Mobile customers and stem market share losses to the Android, thus creating an estimated 10 million new long-term customers. Statistics show that only 11% of users switch from Apple to Samsung, whereas one-third of Apple’s users coming from Samsung, with another 14% switching from BlackBerry. Apple’s customer retention rate is 42% compared to 38% with Samsung. Samsung is the world’s largest information technology company based on revenue and is hugely influential in South Korea’s economy. Annual revenue is reported to be $327 billion, with $30.1 billion in reported net income.

As an international conglomerate, they are composed of a large number of subsidiaries, which include the following:
• Samsung Electronics
• Samsung Life Insurance
• Samsung Fire & Marine Insurance
• Samsung Heavy Industries
• Samsung C&T
• Samsung SDS
• Samsung Techwin Apple Inc.

On the other hand, is an American multinational corporation headquartered in Cupertino, California. They design and market consumer electronics, computer software, and personal computers and are the 2nd largest information technology company behind Samsung Electronics. Reported annual revenue is $170.910 billion. Whether you are currently using Apple of Samsung platforms, ASAP Semiconductor can be your premier source for products. We carry a large inventory of Apple and Samsung parts and strive to be a leading distributor of all types of electronics. Contact us today at

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