Headquartered in Boulder, Colorado, Brunton is a popular producer of outdoor lifestyle products including navigational tools, optic products, portable power, and lighting systems. Established in 1894 by a geologist, Brunton got its start with the creation of the innovative Brunton Pocket Transit—a specialized compass that utilizes magnetic induction damping rather than traditional fluid to damp needle oscillation. Since 2010, Brunton has been operating under Swedish-based Fenix Outdoor Group. Fenix is broken down into two main units—Brands and Retail. The Brands business unit produces and markets the Brunton (instruments), Fjallraven (backpacks), Tierra (apparel), Primus (stoves), and Hanwag (boots) brands of outdoor and leisure gear.
Brunton’s most popular product is its compasses. Today, Brunton’s Pocket Transit comes in the following models: GEO Pocket Transit, International Pocket Transit, Conventional Pocket Transit, and COMPRO Pocket Transit.
The latest offering to its family of compasses is the GEO Pocket Transit. The newest and most technologically advanced Transit consists of a waterproof, aluminum billet body assembly which makes the GEO Transit virtually indestructible. For visibility, the compass is conveniently built with a precision aligned mirror for “see-through” sighting capability. The GEO model possesses a hinge clinometer with 1-degree increments for accurate readings of half-degree dip measurements. It is integrated with a magnetic north-seeking rare-earth magnetic perched atop a sapphire jewel bearing. The ball and socket tripod mount is centered for accurate rotations. For azimuth or vertical angles sightings, Brunton designed a “Buck Horn”-style sight for maximum accuracy.
In addition to manual compasses like the GEO Transit, Brunton produces self-calibrating digital compasses. The Get-Back GPS digital compass points directly back to any of three points, constantly recalibrating as the user moves, showing the route by arrow and the distance in meters or miles. Backlit with blue lighting, the Get-Back is ideal for when the user is lost. The Get-Back is engineered with a rechargeable internal battery. The battery is rechargeable by solar power or Brunton power packs.
In 2010, the Defense Logistic Agency’s Defense Supply Center in Columbus, Ohio contracted Brunton for US$40,000 worth of magnetic compasses. Earlier this year, the General Services Administration sourced US$20,000 worth of forestry compasses from Brunton. Right now, Brunton is in competition for a US$434,034 contract for the Educational Component of the National Cooperative Geologic Mapping Program, hosted by the United States Geologic Survey (a federal agency dedicated to studying the nation’s natural resources).
For the fiscal year 2012, the United States operations of Brunton’s parent company Fenix reported US$23 million in revenues.
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